Startup valuations are based on perceived certainty. This checklist evaluates whether the pitch deck surfaces enough information for an investor to get excited. Not all criteria matter equally at every stage — the stage filter above shows only what investors reasonably expect at that round.
Start by turning quick wins (○) into verified (✓) — these are deck edits, not business changes. Then work on closing structural gaps (✗).
True about the business but not surfaced in the deck. Deck edits only.
Require actual business changes, not just deck edits.